Feature: Disney's post-Potter theme park renaissance

Posted | Contributed by Jeff

From the feature:

The theme park industry views Pandora as Disney’s response to the Wizarding World and the company’s attempt to reassert itself as the industry’s leader. Nobody doubts Disney’s prowess. The bigger question is whether it has chosen the proper vehicle in Pandora. Avatar remains the highest-grossing movie of all time, with box office receipts of $2.8 billion, however it hasn’t grown into a Potter-order super franchise with millions of ardent fans. Chapek declines to mention Universal by name, let alone concede that he might be feeling any competitive heat. He does say it’s nice that his company’s closest rival has discovered the virtues of theme park world construction, but that Disney created this business and will continue to define it with its forthcoming attractions.

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