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In late 2008, amidst one of the worst financial years in U.S. history marked by exceptionally tight credit markets and the worst decline in consumer spending in decades, Dells entrepreneur Todd Nelson gambled big and doubled down. While other Dells resorts were slashing costs and mothballing future development projects, Nelson's Kalahari resort was installing a six-story indoor Ferris wheel, a two-story elevated go-cart track, two 32-foot climbing walls, bowling lanes, mini-golf with waterfalls, rope trapeze and other African fantasy adventures in a $20 million indoor amusement park enclosed in glass.
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