Dollywood names TVX Group as sponsorship consulting firm

Posted Thursday, October 30, 2008 10:10 AM | Contributed by Jeff

[Ed. note: The following is an unedited press release. -J]

Dollywood recently selected Nashville-based TVX Group, LLC as the theme park’s official sponsorship and strategic marketing alliance firm.

The TVX Group will provide consultation to align Dollywood with other companies and brands that are consistent with the park’s family values-based product offerings. In addition, TVX will identify and monetize Dollywood assets, identify and secure strategic partnership development opportunities; and provide a sales strategy to secure future alliances.

“We are excited about the partnership with Dollywood, one of the top 20 theme parks in the country,” said Heather Moody, TVX Group founder and president. “Whether a company is launching a new brand or re-imaging a current one, and/or feels strongly that sponsorship is a key element of its overall marketing and sales strategy, Dollywood offers the ideal customer base, hundreds of thousands of impressions and quality, first-rate events and product to help the company enhance its marketing muscle.”

“We look forward to the many opportunities that TVX Group has to offer Dollywood,” said Ken Bell, President. “The Dollywood brand is synonymous with quality, wholesome family entertainment, and this is a great opportunity for us to work with companies that share the same philosophy.”

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