Disney's new tricks to satisfy interactive expectations

Posted Monday, January 26, 2009 9:32 AM | Contributed by Jeff

Today's children, weaned on the Wii, Second Life and DVD "Easter eggs", look for more than the roller coasters and jerky automatons that entertained the youth of the 1970s. "The emerging generation expects more immersive, personal and interactive experiences in every facet of their lives," says Bruce Vaughn, chief creative executive of Walt Disney Imagineering.

Read more from The BBC.

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