Disney's America project in the 90's was challenged at every turn

Posted | Contributed by Jeff

From the article:

“Building a Disney theme park based on American history seemed like a natural extension of the company’s focus on children and education, a perfect way of marrying our self-interest with a broader public interest,” writes Eisner.

But while Pocahontas might have represented the reinvigoration of the animation unit, no such renaissance awaited company’s Parks and Resorts division. Disney’s America would be one of Disney’s worst ideas and most public failures, a footnote in the company’s official history, one that has been largely forgotten.

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