Disney to use Lion King characters to promote safety

Posted Friday, May 23, 2003 4:18 AM | Contributed by Jeff

Disney officials Thursday unveiled a safety campaign that will use characters from "The Lion King" to educate children on how to prevent accidents at its theme parks. Wild About Safety, which will be introduced over the next 18 months, incorporates a dozen messages aimed at children in activity books, maps, brochures, "tip cards," menus and signs.

Read more from The LA Times.

Comments: 1

Loading...