Disney theme park boss crafting new strategy as profit slides 42%

Posted Friday, January 31, 2003 3:52 AM | Contributed by Jeff

While Disney theme parks had an improved fourth quarter and attendance and revenue was up, the company as a whole reported a 42% decline in profit for the quarter over last year. Disney's new theme park president, Jay Rasulo, who took the position late last year, says a combination of innovative marketing, attractions and business intelligence will lead to continued recovery of the their theme park business.

Read more about Rasulo's strategy from The Orlando Sentinel, and more about Disney's financial results from AP via The Florida Times-Union.

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