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The Walt Disney Company, with the help of Steve Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall. Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities.
Read more from The New York Times.