Disney Springs transition from Downtown Disney has a long history

Posted | Contributed by Jeff

Disney habitually says of its attractions, “It’s all about the story.” The company won’t build a ride, won’t design a setting for a character meet-and-greet, won’t even mold a character topiary for Epcot’s garden festival until that feature has a story. So when the resort discarded its plan for a redesign of Downtown Disney a few years ago, it brought in its Imagineers to develop a new story and an expansive makeover for the dining, shopping and entertainment district.

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