Disney likely to keep reservations in place for foreseeable future

Posted | Contributed by Jeff

From the article:

“The reservation system has performed exceptionally well, not only for us as a business, as it relates to the situation we found ourselves in from a capacity-restrained perspective, but from a guest experience point of view as well,” says D’Amaro. “We’ve been able to throttle guest demand and ensure that guests in the park are having a great experience, and that that booking process is simple, clear, and as friction-free as possible. We had started with a lot of this work at Walt Disney World with dynamic pricing and ticketing strategies, which got closer to a reservation system. As we entered into this situation, we put a full-on reservation system into place, something we’ve contemplated for a long time, and here it is.”

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