Disney faces marketing challenge with Mission: Space

Posted Friday, February 7, 2003 3:50 AM | Contributed by General Public

Disney marketing executives have a challenge ahead as they prepare to open Mission: Space, a space flight simulator scheduled to open this year at Epcot. Consultants say that the ride will have to be promoted with sensitivity to avoid causing bad feelings following the Space Shuttle Columbia disaster.

Read more from ABC News.

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