Disney discounting expected to maintain attendance at cost of lost revenue

Posted Monday, May 4, 2009 3:14 PM | Contributed by Jeff

Scores of vacationers who have visited Walt Disney World this year underscore the trade-off Disney's theme parks are making as they battle the worst economy in at least a generation. Steep discounts — primarily on hotel rooms, but also on tickets, food and merchandise — have helped Disney prop up attendance despite the downturn. But they have also eroded the company's ability to make money off those crowds.

Read more from The Orlando Sentinel.

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