Closing attractions and fan nostalgia boost theme park attendance

Posted Monday, August 27, 2018 2:11 PM | Contributed by Jeff

It has long made financial sense for theme parks to heavily advertise the opening of attractions. But in the last few years, the $55-billion industry increasingly has promoted when attractions go away. The motivation: Supercharge attendance and revenues by tapping into fans’ nostalgia, and sometimes, their anger.

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