Cedar Fair hires firm to manage marketing partnerships

Posted Monday, July 21, 2008 12:29 PM | Contributed by Jeff

Cedar Fair Entertainment Company today announced its hiring of The Kempton Group (TKG) to market and sell partnerships for its 18 North American parks.

"Partnership Marketing is a growth segment for our business," said Jack Falfas, Chief Operating Officer. "We reach more than 22 million consumers who represent an attractive market to many brands around the world. In tandem with TKG, we will build ideas and programs that will deliver value to many business segments."

The growing "out-of-home," alternative media channels that Cedar Fair parks offer will allow consumer brands and service companies to get face to face with a diverse audience driven by young people ages 12-24 and families 25-49. Cedar Point, its flagship property in Sandusky, Ohio, has been named the best amusement park in the world for the last ten years. Knott’s Berry Farm, America’s first theme park, has been a staple in the Los Angeles area since 1928.

Read the press release on PointBuzz.

Link: PointBuzz

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