Cedar Fair continues to reinvent itself under the leadership of Matt Ouimet

Posted | Contributed by Jeff

From the feature:

If Cedar Fair truly is writing a new book as Ouimet says, the preface was composed over the past couple seasons with all of these new initiatives and attractions.

“We were previously defined by how tall or how fast. We’ve now broadened our spectrum of innovation,” Ouimet says. “There are things we’ll do to make the guest experience better that may not market as easily as a new roller coaster, but the ultimate filter is: Do we think it’s going to be fun?”

“Our future is in our own hands to define,” adds Zimmerman. “Let’s go be who we are. If we do that, I think the future will be bright.”

Read the entire feature from IAAPA Funworld.

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