Posted Monday, October 3, 2011 4:35 PM | Contributed by Jeff
[Ed. note: The following is an excerpt of a press release. -J]
Cedar Fair Entertainment Company (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, today announced that it has appointed Bob Wagner to the role of corporate vice president, strategic alliances and Scott Tanner to the role of corporate vice president, sales.
"I am particularly pleased to add Bob and Scott to the Cedar Fair leadership team," said Matt Ouimet, Cedar Fair's president. "The expansion of strategic alliances that will benefit both our guests and our unitholders is an important part of what will continue to make Cedar Fair parks the industry leaders that they are today. Bob has a strong professional history of creating mutually beneficial partnerships, the kind that last for years and become part of the fabric of the guest experience. Equally important to us is the relationship our sales teams have with our corporate customers and other sales distribution channels. I've personally witnessed the leadership qualities Scott possesses and the impact he drives in terms of creating highly effective sales teams. His experience in regional, domestic and international tourism will benefit all of our parks."
Bob Wagner, corporate vice president, strategic alliances, will be responsible for strengthening and expanding the Company's strategic partnerships, identifying industry-leading companies that share similar customers, values and goals. He brings 26 years of extensive experience in all phases of the entertainment industry, including marketing, sponsorship sales, ticket sales, merchandise, communications, social media and website development. Wagner most recently served as senior vice president and chief marketing officer for the Anaheim Ducks of the National Hockey League and Honda Center in Anaheim, California. His successful background also includes four years as the vice president of sales and business development for the National Hot Rod Association (NHRA) and nine years as director of sales and marketing for the California Angels.
Scott Tanner, corporate vice president, sales, will drive the development and execution of our sales strategies and talent management to expand the services we provide to corporate and group customers. He has more than 30 years of experience in the travel and tourism industry and his extensive background includes working with Fortune 500 firms on breakthrough partnerships and marketing events. Prior to joining Cedar Fair, Tanner served as director of sport development for USA Water Polo in Huntington Beach, California. He also spent 27 years with the Walt Disney Company, including the Disneyland Resort in Anaheim, where he was directly involved in all aspects of the company's sales and marketing initiatives.
"Bob and Scott bring broad, diverse and relevant backgrounds in all aspects of sales and marketing, which will enable us to leverage the capabilities of the strong team we already have in place," added Ouimet. "Each of them has a strong record in identifying and delivering growth opportunities and I'm proud to have them as the latest additions to our talented executive team."
Read the entire press release from Cedar Fair.