Bonfante Gardens, Inc., a non-profit organization and California's only horticultural theme park, today announced it will operate as Gilroy Gardens Family Theme Park. The corporate name change will be transitioned throughout the park's seventh season opening March 31, 2007. Under recommendation by Cedar Fair Entertainment Company, the park's management company, as well as their advertising agency, the park's Board of Directors unanimously agreed to rename the property Gilroy Gardens Family Theme Park. The repositioning is an opportunity to create more geographical awareness among our visitors and drive tourism to the City of Gilroy and surrounding municipalities.
Read the press release on PR Newswire.