Attraction designers place story over technology

Posted | Contributed by Jeff

TEA's Thea Awards, named primarily after the Greek goddess, sought to make the case that, while the tenants of theme park creation may be particularly well-suited to crafting a Marvel-themed thrill ride, narrative-driven experiences today are regularly penetrating more and more aspects of society, be it an out-of-the-way visitor center on a tiny Mediterranean island, an unassuming cultural site in Latvia or a war museum in New Zealand.

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