Alcohol sales boost margins at theme parks

Posted | Contributed by Jeff

Forty-five percent of 165 U.S. tourist attractions surveyed between 2000 and 2005 either started serving alcohol during that period or expanded venues in which it was sold, says theme park consultant Dennis Spiegel, whose Cincinnati-based International Theme Park Services conducted the study. Spiegel says the trend is not surprising given a widening acceptance of alcohol in American society and the huge profits resulting from alcohol sales. Parks say guests are asking for these products.