Wild West World opens this weekend
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More than two years after he announced his intention to build a destination theme park in Kansas, Thomas Etheredge is making good on his promise. When Wild West World opens Saturday, Etheredge is betting millions of dollars that his family-friendly theme park based on Kansas’ cowboy history will entice people to drive to Park City.
Read more from AP via LJWorld.com.
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I guess it does work on a subliminal level to some extent because I can't think of anyone that goes to a store because they see a sign for it at a baseball stadium, yet the companies that advertise obviously feel there is a benefit to getting their names out there.
Maybe it's not advertising but rather damage control? Such as, if you're not wearing a Cedar Point or Nike shirt, you could be wearing a Six Flags or Reebok shirt instead?
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