Why doesn't CP advertise nationally?

Thursday, February 7, 2002 5:37 PM
CF seems to be a pretty large company and the rides and atmosphere speak for themselves. Add to that the resorts and lake setting and I can't understand why they don't go national with some ads. If people saw all they had to offer their attendance would surely go up.

Just my .02

Thursday, February 7, 2002 6:04 PM
I still think CP would be a fairly regional park except for park and ride enthusiasts and those on trips for the like. I don't think they would gather a large audience for the amount of advertising in the west and south, because in the California and Florida area there are several huge theme parks around and I don't think they would be attracted to go all the way to Ohio for a couple days when they have all they do already there. Then, I'm sure several in the surrounding states travel to Cali and FL for the long trips like Disney, Universal, etc.

The midwest and northeastern areas I think would be their biggest draws and I think it would be ok to advertise there, although I still believe the themes, size, area, etc. they would show from a park like PKI, SFGAm, BGW, PKD, etc. with advertising might be a little more attractive than a couple big coasters at CP, the only one being really outstanding I think to them, Millennium Force and maybe WT. Most of their local parks have other rides and coasters like CP and several have more themes and fell more like an experience to me at least. Even the Batman or Superman name alone at a smaller Six Flags park might get more attention than a record breaker at CP.

CP does have the resort, marina, lake, etc. going for it, but besides that, I really don't see it as a nationwide draw or at least, more of one compared to many other seasonal parks. What reason would people really see in an advertisement that if they like in Florida, Cali, Texas, etc. that would make them travel that far to CP? Even if they say they're voted number one park in the world, have the tallest full-circuit coaster outside of Japan, all these records, world-class, etc., would that make someone really want to go? Over IOA, SFOG, SFOT, BGT, SFMM, WDW,...? Maybe the number of coasters, but I don't know. What does everyone else think?

*** This post was edited by Koaster King on 2/7/2002. ***

Thursday, February 7, 2002 6:07 PM
to tell you the truth they dont even really need it.  surprisingly, most of my friends have been to cedar point and i didnt even know it till recently and i live in ARIZONA.  goes to show you CP is a very popular park, it would cost a HUGE ammount of money also.  its like advertising a mall 100miles away from where it is, most likely people arent going to go 100 miles JUST for that mall, but they would go there if they were in the area.  and CP has alot of ads in the area they are in so im sure the people figure out about it somehow...
Thursday, February 7, 2002 6:19 PM
Are you out of your mind? What do you call all those TLC/Discovery Channel Shows which seem to show CP coasters ad nauseum? It's not like they're hiding where the coasters are located.
If you have to figure out how to ride a coaster to be comfortable, then that's not a coaster worth riding.
Thursday, February 7, 2002 6:40 PM
Jeff's avatar Cedar Point does advertise nationally... they advertise here on CoasterBuzz.

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Thursday, February 7, 2002 7:28 PM
rollergator's avatar The best advertising is word of mouth, and they get PLENTY of that.  Plus, consider all the free advertising they get from Discovery Channel and the like...CP builds GREAT rides, runs them TO CAPACITY, and let's the rides speak for themselves...
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Thursday, February 7, 2002 7:46 PM
I've seen some billboards and a commercial about ten years ago down in Cincinnati, but that's as far as I know of.
Friday, February 8, 2002 2:25 AM
In the Discovery Channel special Kinzel said that they only market a 250 mile radius outside Sandusky.
Daniel Haverlock
magnum count :2166
Friday, February 8, 2002 2:35 AM
Hey they do a little, even thiugh I'm only a state away, I get the advertisements all the time! ;) I live in Indiana, that's why I still get the advertisments, and I love to collect Cedar Point Getaway Guides!
Friday, February 8, 2002 3:18 AM
DawgByte II's avatar They advertise way up here in the Buffalo Niagara area, which also goes as far as Rochester, NY and, since it's right over the border, as North as Toronto, Ontario recieves Cedar Point television advertising (since they can pick up American stations).

I'd say that's pretty far for just an amusement park/resort. It's a good 5hrs for me, and between 6 to 7hrs for Toronto.

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Friday, February 8, 2002 7:36 AM

I can see why CP doesn't advertise nationally, but you would think that the Ohio Board of Tourism, or the Greater Cleveland Business Association (or the equiv. organizations) don't advertise nationally. They could put togeher a great tourism commercial featuring Cedar Point, SFWoA, The Rock & Roll Hall of Fame, Jeff's lawn, etc...

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Friday, February 8, 2002 11:34 AM
Same here Chris!

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Friday, February 8, 2002 5:08 PM
CP is really only a regioanl park. Its nowhere near a destination vacation area like Orlando's or SoCal's parks. It is Ohio. That is industry terms translates to seasonal action. Anyone who is a fan of parks, or basically an employee in North America, Europe, or Asia have heard of CP. That is a pretty good honor itself.

The are using more European students, and with there huge housing of domestic employees from all over the US, word is out on what they are all about. Besides, would the average enthusiast want another 2 million guests in line?


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