The gold standard is to do a full sandblast, prime with an inorganic zinc primer, apply a coat of epoxy, and finish with a coat of urethane. Does a great job, but costs more and you can't use the system unless you sandblast which is difficult and expensive for touch up.
My paint sales contacts tell me that most parks buy the cheap enamels for repainting.
While I don't get involved in painting rollercoasters, I do spec paint for chemical plants which involves the same type of outdoor steel painting.
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