After seeing Hershey's prices it really makes me think where is the line of overcharging on season passes? Six Flags is an example of undercharging, but how much do you think they really make off other charges? You have to pay for parking at each individual park, and it makes me think how much of a bargain Cedar Fair's Platinum Passes are. We were thinking of getting our Platinum passes at Cedar Point when we go for Boobuzz, so we can get the early entry into the park without having to stay on site. I had been getting them at Dorney, and went with Kings Dominion this year since we go there and BGE for our first trip of the season.
Then I noticed Six Flags America has their pass prices posted, and they are still giving away the passes for nothing.
This season was the first season I didn't get a Six Flags pass because I didn't really plan to visit anywhere except our spring visit to Great Adventure. Now since I seen their prices, and it includes a free visit to Frightfest we are actually going to stop there to get our passes, spend a few hours in the park, and then head down to visit KD. What a bargain.
Cedar Fair charges $140 for a Platinum pass, includes parking, and other perks depending on the park it is issued from.
Hershey you get free parking, and free admission to all their events all season long, coupon book and 15% off in park food prices. I just get a Hersheypark pass, and that will cost $125 until Dec 31, and $135 January 1st and after. If you were to add Dutch Wonderland to it a Gold Pass would be $165 to Dec. 31, 07, and $180 after January 1, 2008.
Six Flags America $49.99 for the season pass. I don't buy the parking pass because I don't visit that park enough to merit it. You get a coupon book with plenty of decent bargains. Guess they figure they make their money at each individual park. We'll have to pay parking. Plus they figure they'll sock you with the food prices once you come in the gate.
I see Cedar Fair's as a really good value, and know that I will get my use out of it. Hershey's isn't a great price, but I know I will get my moneys worth out of it just because we visit there so much during a season. Six Flags is just a steal. A season pass for the price of a one day admission is truly a bargain. They could easily make those $80 or $90 no problem, but for some reason they don't. What is everyone's opinion on this? Who's strategy is the smartest to make the most profit?
Gonchar I know you'll be one of the first to chime in, so let's hear it. ;)
*** Edited 9/28/2007 1:06:14 PM UTC by Coasterfantom2***
or b.) forcing you to get a season pass will increase your frequency in visits, AND *maybe* increase your likelihood of buying food and up-sell's in the park if you at least got in cheap.
I know this year I've made 16 separate park vists (and my sisters with families about 4-5 visits each), and I know if we didn't have season passes that number would be probably halved.
While there is an argument for: if you increase the season pass price then you might force people to make more visits in order for the pass purchase to have been "worth it", I still think if you know you can go for "free" then maybe the cumulative sum of a smaller amount of money spent over many park visits will be greater then the sum of a larger amount spent over a few visits.
I'm just trying to rationalize the pricing...and while higher pass prices may eliminate some teens and in turn increase guest satisfaction, maybe that's still too big of an attendance trade-off for SF, and also some parks attendance may dip too greatly if pass prices were higher since Six Flags' reputation is still in a state of repair. *** Edited 9/28/2007 2:07:46 PM UTC by tigellinus***
Now look at SFGAm passes. It's around $100 (no discounts) and you have to pay extra for a parking pass (around $60). This season pass and parking pass gets you into any SF park and it's parking lot. (Not including waterparks that are separate admission)
That right there says SF is charging more. However it depends on the SF park you go to to get a pass.
Don't lump SF altogether as undervalueing. It depends on where you go to purchase it.
If you are going to a park less than 3 times, why buy a season pass?
That kinda offsets giving the gate away. IMHO getting people there is the main thing. So what if you get a season pass for what it cost to go once, They've got you to at least come once and even if you use that pass to visit every chain in the park, They're still making money off you in other ways.
Chuck *** Edited 9/28/2007 3:25:08 PM UTC by Charles Nungester***
SFGAdv is $80 now, and it will rise up higher. The $100 thing is later in the year. How many people really buy it that late in the year? SF is still way too cheap. The parking pass should be cheaper, and the season pass should be higher.
It's $15 to park at certain parks if you don't purchase the parking pass. However, if you purchase a parking pass, you can park at any SF park. Even SFKK (where the parking isn't owned by SF, they will give you a refund at Guest Relations)
CF should consider giving it's HH events to 2009 purchasers for KI
Hear that Gonch? ;)
Rob Ascough said:
Hear that Gonch?
Will Gonch have internet access anytime soon between driving (in his new HHR) to Holiday World, getting trimless Voyage rides, podcasting with Jiffy in his RV of love, and lementing in his joy at being in the motherland--Jasper, IN??
I don't know...but if I hadn't previously committed to babysitting my sister's baby this weekend I would have been there to bear witness :(
I hear it loud and clear - and you're WAY right.
I've mentioned it on the podcast a few times but we got our SF passes for $45 this year.
That's stupid. Just stupid.
I look st it this way - if one-off parks like Hershey and HW can get $120 or $130 for a pass then the chains should be charging at least that.
SFGAdv, SFGAm, and SFNE can charge more, because (like SFDK) money there is worth less... ;)
^ Good point, gator. That's why I think the price should still be in line with what each park costs. Considering most season passholders aren't going to go to another park in the chain, the price of a season pass should reflect the park experience.
*** Edited 9/28/2007 5:54:39 PM UTC by Rob Ascough***
Magazine subscriptions are less than half cover-price to keep advertising rates up.
Rob Ascough said:
There's no way a season pass should go for anything less than three day's admission to the park where it can be purchased.
I'd go as far as to say that's a good starting point.
That's why I think the price should still be in line with what each park costs. Considering most season passholders aren't going to go to another park in the chain, the price of a season pass should reflect the park experience.
That's exactly why CF's new pricing structure makes so much sense. Each individual park's pass has been assigned a value and the entire, chain-wide pass has a seperate value.
No reason for anyone to pay more than they have to and no reason for the park to give away passes. Everyone wins.
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