Walt Disney World uses marathon to boost attendance in off-season

Posted | Contributed by Jeff

While the resort won't provide more detailed figures, Disney says events such as the marathon weekend have significantly improved business during what are otherwise lean times of the year. Disney has even added an extra feature in 2011: "Marathon Monday," in which racers will get a free theme-park ticket to use the day after the final race — an incentive to stay just one more day and spend a bit more money at the resort.

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