Viacom splits, Paramount Parks land under CBS Corp.

Posted Wednesday, October 5, 2005 9:56 PM | Contributed by Jeff

Viacom is splitting the company into two units, Viacom and CBS Corp. Viacom will include the cable and entertainment brands, while CBS Corp. will include the CBS and UPN television networks, as well as Paramount Parks.

Read more from AP via Newsday.

Wednesday, October 5, 2005 10:38 PM
kpjb's avatar So... Paramount Pictures is part of Viacom, but Paramount Parks is part of CBS Corp.

I guess rebranding shouldn't be too far behind... please, just don't make it MTV's Kings Dominion.

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Wednesday, October 5, 2005 11:15 PM
Jeff's avatar MTV went with Viacom. Besides, there isn't a reason in the world that they shouldn't keep licensing agreements in place.
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Wednesday, October 5, 2005 11:49 PM
Two seperate thoughts...

I read the whole article and I must have missed the part where it mentioned the parks.

Is their a chance that the parks will keep the "Paramount" in their names and change nothing? If it aint broke...

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Thursday, October 6, 2005 12:05 AM
What I find interesting is that Paramount had wanted to get out of the amusement biz in the first place.. so, will this be an "excuse" to un-brand the parks and get rid of the Paramount name, thus making it easier/cheaper for another entity (or several entities) to purchase the parks?

Great American Family Parks' Kings Island? *shudders*

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Thursday, October 6, 2005 6:03 AM
But remember, United PARAMOUNT Network (UPN) went to CBS...Which means that Star Trek Movies will be done under Viacom, but Star Trek Shows will be under CBS. This was really just a growth and expansion plan, it isn't like one company is splitting into two because of bad blood. It is good for both sides, and, again, is much like when Microsoft split.

Don't think they'll change any names anytime soon.

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Thursday, October 6, 2005 8:27 AM
Wait. People still care about Star Trek?
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Thursday, October 6, 2005 9:12 AM
Wait. People actually care about Paramount branding?
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Thursday, October 6, 2005 9:26 AM
Wait, Microsoft split?

(Into business units, yes, but not separate companies. Big difference. Even when I was at Microsoft in the early 90's there was a clear wall between Applications and Operating Systems to try to head off antitrust issues, not that anyone who wasn't there believes it. I know it existed, though, because I ran right into it several times ;) )

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Thursday, October 6, 2005 10:18 AM
HeyIsntThatRob?'s avatar I like Only in America King's Island myself :-P

I mean... it already has the world's longest wooden coaster! All they'd need is General Steel Company to come in and build a giant warehouse around the entire park!

It's an interesting move but I don't see anything drastic happening. I have a few non-coaster enthusiast friends in Cincy that look at me like a betamax tape when I call King's Island PKI where they just call it KI. So I don't think the name will make a difference.

~Rob Willi

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Thursday, October 6, 2005 3:49 PM
john peck's avatar Everybody Loves Raymond: The Ride
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Thursday, October 6, 2005 4:16 PM
kpjb's avatar

Jeff said about two screens up:MTV went with Viacom. Besides, there isn't a reason in the world that they shouldn't keep licensing agreements in place.

I don't doubt that they'd want to keep the licensing for the rides and attractions, but I also wouldn't doubt them changing the park names, even with all they have invested in the current ones.

If Paramount is officially another company, they may not want it in their moniker.

Imagine if Universal divested the parks. I'd think that they'd keep the Marvel and movie licensing, but the name on the big sign out front might change.

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Thursday, October 6, 2005 7:10 PM
Jeff's avatar Yes, but Universal Studios (the theme parks and films) are owned by GE/NBC, while Universal music is still owned by Vivendi. There isn't a good reason to change the names.
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