Posted Wednesday, October 5, 2005 9:56 PM | Contributed by Jeff
Viacom is splitting the company into two units, Viacom and CBS Corp. Viacom will include the cable and entertainment brands, while CBS Corp. will include the CBS and UPN television networks, as well as Paramount Parks.
Read more from AP via Newsday.
I guess rebranding shouldn't be too far behind... please, just don't make it MTV's Kings Dominion.
I read the whole article and I must have missed the part where it mentioned the parks.
Is their a chance that the parks will keep the "Paramount" in their names and change nothing? If it aint broke...
Great American Family Parks' Kings Island? *shudders*
Don't think they'll change any names anytime soon.
(Into business units, yes, but not separate companies. Big difference. Even when I was at Microsoft in the early 90's there was a clear wall between Applications and Operating Systems to try to head off antitrust issues, not that anyone who wasn't there believes it. I know it existed, though, because I ran right into it several times ;) )
I mean... it already has the world's longest wooden coaster! All they'd need is General Steel Company to come in and build a giant warehouse around the entire park!
It's an interesting move but I don't see anything drastic happening. I have a few non-coaster enthusiast friends in Cincy that look at me like a betamax tape when I call King's Island PKI where they just call it KI. So I don't think the name will make a difference.
Jeff said about two screens up:MTV went with Viacom. Besides, there isn't a reason in the world that they shouldn't keep licensing agreements in place.
I don't doubt that they'd want to keep the licensing for the rides and attractions, but I also wouldn't doubt them changing the park names, even with all they have invested in the current ones.
If Paramount is officially another company, they may not want it in their moniker.
Imagine if Universal divested the parks. I'd think that they'd keep the Marvel and movie licensing, but the name on the big sign out front might change.
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