Posted
10/3/2003 9:15:41 AM: According to a story in The Sandusky Register, Intraxx, the company that did the computer animation for Wicked Twister, is suing Cedar Fair for using the animation in TV spots, which they say was outside of the contract's stated use and violates copyright laws. The company says using it on TV caused the quality of the images to be diminished and therefore reflects poorly on Intraxx.
UPDATE 10/9/2003 8:40:40 AM: Intraxx owner Frank Purtiman told the Mansfield News Journal that, "The animation was priced (to Cedar Fair) as a (video) news release. That's what the purchase order and the paperwork said. But they're using it in television advertisements."
Read more from The News Journal.
Suggestion to industry: Use the company that makes the best animation:
http://www.3dvip.com/
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Jes
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Jeff - Webmaster/Admin - CoasterBuzz.com - My Blog
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Brett
Resident Launch Whore
Sometimes people choose to purchase complete and unlimited usage rights to an artwork - this allows them to use the artwork in any application and as many times as they want. The price for purchasing artwork like this is very significant.
Another option is to purchase the artwork with limited usage rights - this type of agreement only allows the purchasing company to use the artwork within the confines of the agreed upon contact. These contracts specify many factors, the medium it can used on, the size it can be used at, the amount of time it can be used for, the intended number of people who will see it, etc... By choosing this option, the company can save a large amount of money.
In it is entirely possible that what Intraxx is saying actually did happen. Cedar Fair may have only chosen to purchase this animation with limited usage rights including the exclusion of usage for TV. And it could all be attributed to a communication issue - that the people producing the TV ad didnt realize the animation wasnt licensed for use in that medium. I think their claim about the lower quality being a poor reflection on them is a little unusual, there is some truth in that statement. The manner of producing an animation for use in a television commercial is substantially different than the for use on the internet.
It all comes down to words on the signed agreement.
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Mac Forever.
*** This post was edited by jdancisin 10/3/2003 11:09:50 AM ***
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Jeff - Webmaster/Admin - CoasterBuzz.com - My Blog
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Mac Forever.
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Touchè, teacher, touchè.
*** This post was edited by ThemeDesigner 10/3/2003 11:53:11 AM ***
All of that leads me to believe that this is just a company looking to make some money with a lawsuit, because it's just too bizarre. But I suppose it's possible. If the question is as straightforward as it seems, it shouldn't take long to go away (one way or the other).
whos gonna want to work with a company who sues its clients?
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http://www.eightdotthree.net
That argument is bull, it doesn't matter who copyrighted the original design.
OK, then take the plans and have someone other than Intamin build a clone at another one of their parks. If you want to use the rat as an example, ask Mr. Eisner if you can use your drawings of Mr. Mouse for your own purpose.
None of us have seen the contract, but I have a really hard time believing that it explicitly says they couldn't use it on TV. The park has released computer animations to the press now going all the way back to Raptor. I doubt they'd ever agree to such a ridiculous term. Unless you explicitly state otherwise in a contract, creating any creative work while under hire entitles you to exactly no copyright at all.
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Jeff - Webmaster/Admin - CoasterBuzz.com - My Blog
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"was outside of the contract's stated use and violates copyright laws"
A contract is a contract, and if that is what it says, Cedar Fair shot themselves in the foot. If its not what it said, and they are full of it, well i'm sure they will get off.
Then it goes on to say that CF did not enter into a second contract to market the ride, and Intraxx therefore says that the images then violate their copyright. This is what the park did do for Millennium Force. The part about the quality then is interesting since the production house that did the marketing promos for MF messed up the quality of that animation on purpose.
Now why is it that Intraxx has decided 18 months after the TV spots aired that they were somehow wronged? That's the first red flag I have. The second is that, to the limited understanding I can gain from the article, the contract only says what the purpose of the images was supposed to be, not who retains the copyright. If I were an IP lawyer (and it's the only bit of law I've ever studied), I would have two issues to address.
The first is that Intraxx derived its images on a digital file that in itself can be claimed under copyright by the owner, in this case Intamin. I've never seen any plans for any structure not stamped with a ©. The second issue I have is that under USC Title 17 section 200 something, it explicity says that if you produce a work under hire the employer owns the copyright unless you sign a document stating otherwise. The article, for what it's worth, doesn't say that Intraxx retained any copyright by contract, only that the intended use was not for TV spots.
Either way, it's a pretty bad way to blacklist yourself in the entire industry by suing one of a handful of potential customers. Remember... every marketing and PR staff in the country talks to each other.
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Jeff - Webmaster/Admin - CoasterBuzz.com - My Blog
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Touchè, teacher, touchè.
Aren't there statutes of limitations in Ohio? Maybe they're longer than they are here. Then again, maybe they only work with printed material.
Or maybe I really don't know what I'm talking about. I'm not too crazy about Intraxx's animations. I still don't understand why Cedar Fair didn't go with McVeen's work. From what I've seen, he's much better.
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2003 Raptor Rides: 246
Raptor Rules the Sky!
In the case of Intamin, I doubt very much they'd care one way or another what the park did with the plans as long as they didn't have another manufacturer build the ride, but it's the spirit of the argument I'm after here. I couldn't claim copyright on a work that is derived from another.
I'm sure in the end none of it will matter and it'll come down to what the verbage of the contract actually says.
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Jeff - Webmaster/Admin - CoasterBuzz.com - My Blog
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