Posted Wednesday, June 16, 2004 10:37 AM | Contributed by Jeff
GE's Universal parks still struggle to turn a profit, a concern that caused some drama in the acquisition of the business by GE. Despite the losses, executives publicly appear upbeat regarding the parks' future.
Read more from The LA Times via The Ledger.
I hope they stick it out and see the potential for cross-marketing the parks, the studio and NBC.
They would stand on New York street near Twister, look in the distance and see the Hulk, and then say "let's ride that!" not realizing it was not in the same park.
As someone who was at IOA opening day, I could not believe how light the crowds were. And this was after a week of HUGE publicity events, the Rosie O'Donnel show live from IOA, fireworks nightly, etc.
Then they changed the name to Universal Studios Escape, Universal Florida, Universal Orlando....make up your mind already! And to this day, the Studios still out perform IOA year after year.
It is true that most people don't even realize that there are two parks. When I talk to people around here, they say "Oh we went there 5 or 6 years ago, it's all right." The commericals are frequent, but they should have seperate commericals for IOA and USF I think. People just don't understand that this is a true resort, they really look at it as a one park, one day type of thing. Maybe people just have to learn through word of mouth and over the course of time their attendance will improve.
With no new improvements in sight, I don't see how the situation will improve either.
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