Universal Studios Hollywood plugs Fast & Furious ride during Super Bowl

Posted Tuesday, February 3, 2015 10:29 AM | Contributed by Jeff

Universal Studios used the Super Bowl’s pre-game show on NBC to unveil the first look of its new theme park attraction, “Fast and Furious – Supercharged,” based on the racing franchise.

Read more from Variety.

Tuesday, February 3, 2015 11:42 AM

hmmm, who knew those studio trams could do jumps. Could be a lot of confused customers if that's the way they are trying to market this thing.

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Tuesday, February 3, 2015 9:21 PM

So is this like a Spiderman / Transformers / Simpsons / Back to the Future / etc type motion simulator ride?

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Tuesday, February 3, 2015 11:23 PM

CreditWh0re said:

hmmm, who knew those studio trams could do jumps. Could be a lot of confused customers if that's the way they are trying to market this thing.

If you expect the ride to physically jump through the air like the cars in the movie, you're probably confused by a lot of things.

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Wednesday, February 4, 2015 10:54 AM

Autobots, roll out!

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Wednesday, February 4, 2015 11:08 AM

Lord Gonchar said:

CreditWh0re said:

hmmm, who knew those studio trams could do jumps. Could be a lot of confused customers if that's the way they are trying to market this thing.

If you expect the ride to physically jump through the air like the cars in the movie, you're probably confused by a lot of things.

True, if you believe it's a leap the gap ride, well you deserve to be let down.

I think we here at CB are more educated consumers. I can tell you, several folks at the Superbowl party I attended, IN SoCAL, assumed this was some sort of Transformers ride amped to the next level. When I explained it was a tram component, to bookend the Kong movie piece, they were more than a bit confused/disappointed.

Nothing in that ad indicated it was a stationary tram stop in a soundstage. In fact the riders being "thrown" to one side and obviously catching air on a jump would lead normal GP to the assumption that it was a thrill ride with dynamic movement sequences.

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Wednesday, February 4, 2015 12:05 PM

I'm not so sure most people think about it so much, nor take theme park advertising quite so literally.

It's meant to put across the idea of an exciting ride based on the Fast & Furious franchise.

If you think about it any more than that based on the commercial, you're weird.

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Wednesday, February 4, 2015 12:28 PM

Lord Gonchar said:

It's meant to put across the idea of an exciting ride based on the Fast & Furious franchise.

Sorry about quoting the prior post, but this little snippet made me. Anything beyond that is extraneous, you're reading WAY too much into the commercial.

That. Is. All.

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Wednesday, February 4, 2015 12:38 PM

Wait, people are taking commercials literally now?

If that's the case, every time I pour myself a bowl of Chee-to's and try to sit down and watch TV, my world goes black and white and I clumsily spill them all over the floor with a shocked expression.

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Wednesday, February 4, 2015 12:40 PM

Out of curiosity, now that you have me thinking about it (becasuse I never really have), I grabbed the commercial and edited it into movie/promo footage and rider footage.

There's 26 seconds of movie footage/text/logos.

There's 4 seconds of rider/ride footage.

Essentially, it's only there to instill in the viewer that this is a commercial for a ride, not the next Fast & Furious movie.

Just for fun, here's what both halves look like with the other removed:

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Wednesday, February 4, 2015 12:45 PM

Lord Gonchar said:

If you think about it any more than that based on the commercial, you're weird.

And now I'm weird. :)

Last edited by Lord Gonchar, Wednesday, February 4, 2015 12:46 PM
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Wednesday, February 4, 2015 12:57 PM

If I didn't know any better beforehand, the commercial would have me expecting a thrill ride of some kind. I would imagine that the man and woman holding on tight to the grab bar and being thrown around would somehow be an example of the expected ride experience.

Unless there is a component to this attraction that resembles what the riders in the commercial are experiencing, this commercial is misleading. And if it is misleading, it is probably on purpose.

Not that I blame them. Can you imagine how unexciting the commercial would be if it showed people slowly rolling by as they observe the action-packed car chase sequences?

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Wednesday, February 4, 2015 1:49 PM

Looks way 2 Fast, 2 Furious for me.

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Wednesday, February 4, 2015 1:52 PM

Lord Gonchar said:

And now I'm weird. :)

NOW?

Really?

Chortle....

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Wednesday, February 4, 2015 2:05 PM

LostKause said:

If I didn't know any better beforehand, the commercial would have me expecting a thrill ride of some kind.

Ummm, it kind of IS a thrill ride.

"Similar to the innovative Kong 360 3D attraction, the new addition to the tour will utilize a dynamic hydraulic motion-base ride. It will tell an original Fast & Furious story that fuses sophisticated hyper-realistic special effects with a state-of-the-art 3D audio system and 3D-HD imagery, projected onto the world’s longest and most expansive 360-degree screen. The screen will fully surround the tram, spanning nearly 400 feet in length to encircle Studio Tour guests within a newly constructed 65,000-square-foot structure on the legendary backlot, the sprawling custom-built screen will employ a total of 34, 4K projectors and a sophisticated projection configuration system to fully envelope guests."

"Once the tram is inside the show building the adventure will culminate with action sequences that send guests careening through the streets of Los Angeles—at perceived speeds in excess of 120 miles per hour. This is a far cry from the old avalanche tunnel that held this spot on the tour in the past, that’s for sure."

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Wednesday, February 4, 2015 2:16 PM

Pedant.

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Wednesday, February 4, 2015 2:55 PM

The pedantry is strong in this thread.

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Wednesday, February 4, 2015 3:04 PM

I agree as well. Shallow and pedantic.

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Wednesday, February 4, 2015 4:45 PM

I'm still disappointed that, despite the realistic attraction art for Kongfrontation, it was not in fact a real primate. I mean, he looked SO real in the picture. I fully expect an airborne tram.

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Wednesday, February 4, 2015 10:24 PM

Okay. Now that I read the description Gonch posted, I consider it a thrill ride.

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