Universal Studios Hollywood increases ticket prices as much as 20%

Posted Tuesday, March 22, 2016 9:57 AM | Contributed by Jeff

Theree weeks before the opening of its new Harry Potter attraction, Universal Studios Hollywood has quietly raised daily ticket prices by up to 20%. The prices of daily tickets sold at the front gate jumped over the weekend to $115 from $95, according to the theme park's website.

Read more from The LA Times.

Tuesday, March 22, 2016 11:20 AM

Universal hates poor people.

Tuesday, March 22, 2016 1:56 PM

If Trump was on the board, they'd build a much taller wall around the place. ;)

Tuesday, March 22, 2016 3:03 PM

And it would be the best wall, the greatest wall, because he has a very good brain.

Tuesday, March 22, 2016 3:18 PM

Plus, Hollywood would pay for it.

Tuesday, March 22, 2016 4:03 PM

Only because he's going to make them pay for it.

Tuesday, March 22, 2016 9:36 PM

Universal swears by the JK Rowlings business manifesto "The Magic of the Deal."

Wednesday, March 23, 2016 8:33 AM

TIME is again playing the theme parks hate poor people card. That's sad. Remember when that magazine had actual news?

Wednesday, March 23, 2016 8:51 AM

I like how the article goes from lamenting how horribly visitors are being treated: "...tourists are being gouged for hitting the attractions on peak days..." to that last paragraph that acknowledges for-profit businesses are, well, looking to earn more money.

Wednesday, March 23, 2016 9:19 AM

slithernoggin said:

I like how the article goes from lamenting how horribly visitors are being treated: "...tourists are being gouged for hitting the attractions on peak days..."

I see that same sentiment weekly in my industry (transportation engineering/planning] in the form of "auto drivers are being gouged for driving during rush hour", as if that's the only variable/option. Just buy your tickets in advance, travel during off peaks if you can, or be willing to pay for your perception of convenience. I say perception, because being at a park during a peak day isn't as enjoyable for me anyways, so there's an element of pre-warning in the pricing here.

You have to stop and ask yourself "am I actually willing to pay MORE to go to a park when it's busier than usual?" To some people, the answer to that is yes. If price is the constraint and you want the most bang for your buck, Universal is also (indirectly) informing of when the park is less busy, so... I don't know. As a consumer, I think there are ways to use this to your advantage from a trip planning perspective.

Wednesday, March 23, 2016 10:49 AM

Jeff said:

Remember when that magazine had actual news?

Not really.

Wednesday, March 23, 2016 11:10 AM

The pricing changes are part of a larger trend in the theme park world, in which tourists are being gouged for hitting the attractions on peak visitation days—and for visiting on the spur of the moment rather than booking tickets in advance.

How can a writer in the Money section of a magazine have such a horrid understanding of basic economics. But then there seems to be a revelation:

When taken as a whole, the new pricing strategies have a win-win-win effect for theme parks: They milk more money out of short-term and peak-day visitors, while boosting visitation on slower days and encouraging guests to stay longer—serving as crowd control and maximizing revenues at the same time.

You would think after having written that last paragraph that the author would have revisited everything else before it. I suppose of the goal was news that would have happened. But not if you have an agenda.

Wednesday, March 23, 2016 3:48 PM

A common first-blush reaction is "Wait a durned minute. They already got a bazillion people in here and they need 25 more dollars out of me?" I can see how it spells greed to the customer (and this writer, apparently), but most people walking around aren't economists and don't get it.

Anyway, the jokes on them, silly Universal. Don't they know that (even at 20%) three weeks isn't long enough to pay for that new ride? Jeez....

Wednesday, March 23, 2016 4:06 PM

I don't think you need to be an economist to understand supply and demand. I remember them teaching it in grade six, in crappy Cleveland public schools no less.

Wednesday, March 23, 2016 5:24 PM

They can teach all they like. Who's remembering and then applying? Clearly, not everyone.

Wednesday, March 23, 2016 5:35 PM

Next you'll tell me that the grammar on the Internet is by default terrible.

Wednesday, March 23, 2016 6:06 PM

Ha! You got me there. I don't know how that happened, but it did.

Wednesday, March 23, 2016 7:26 PM

I look forward to Mr Martin's forthcoming articles on how Steak n Shake, McCormick & Schmick and Fleming's are also gouging customers by letting they pay less at certain times.


You must be logged in to post

POP Forums - ©2019, POP World Media, LLC