Universal Orlando takes bigger piece of the tourist pie with Harry Potter

Posted Monday, April 21, 2014 9:13 AM | Contributed by Jeff

[Ed. note: Missing from this context is all of the estimated numbers. Disney might have a smaller percentage of the overall traffic, but it's clear that more people are visiting the area overall as the economy recovers. -J]

An analysis of theme-park attendance data shows that Universal took visitor market share from its rival resorts after the original Wizarding World of Harry Potter opened in Universal's Islands of Adventure park in 2010.

Read more from The Orlando Sentinel.

Monday, April 21, 2014 8:56 PM
ApolloAndy's avatar

Research also shows the world is round.

Hobbes: "What's the point of attaching a number to everything you do?"
Calvin: "If your numbers go up, it means you're having more fun."

Monday, April 21, 2014 9:39 PM
rollergator's avatar

I think to a large degree, Potter actually (magically!) made the pie higher... :~P

Monday, April 21, 2014 10:06 PM

I can support the findings of this article with our spring break vacation a few weeks ago. We decided to spend 2 days at IOA, 1 day at the Studios, and 1 day at Busch Gardens. We love Disney but the kids really wanted to visit Harry Potter World for the first time and they absolutely loved Universal and all of their really cool rides. My 9 year old daughter could have spent all day riding Rip Ride Rockit.

When we make it back to Orlando in the future we will be heading back to Universal to check out Diagon Alley.


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