Posted Friday, July 15, 2011 1:23 PM | Contributed by Jeff
[Ed. note: The following is an excerpt of a press release. -J]
Universal Orlando Resort surprised guests who attended the midnight film screening of “Harry Potter and the Deathly Hallows: Part 2” at AMC Universal Cineplex 20 with something they could only have dreamed of – exclusive, complimentary access to The Wizarding World of Harry Potter. Immediately following the film, these select guests had The Wizarding World of Harry Potter all to themselves from 3 a.m. to 5 a.m.
Moviegoers were notified of this once-in-a-lifetime opportunity following the film. After celebrating in the theaters, more than 3,000 excited guests walked a red carpet to the place where the wonder, excitement and adventure of the Harry Potter films will live on. During their visit, guests experienced the wand choosing them at Ollivanders, tasted Butterbeer, toured Hogwarts castle and enjoyed many other experiences found only at The Wizarding World of Harry Potter.
Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter features multiple themed attractions, shops and a restaurant – all faithful to the films.
Read the entire press release from Universal Orlando.
Dear Universal PR: You're doing it right.Last edited by BBSpeed26, Friday, July 15, 2011 4:48 PM
I'm jealous. Now I wish that I had flown to Florida to watch the movie instead of watching it my home town. Okay, I suppose it probably wouldn't have been worth the extra money, but that looks incredibly fun. Plus, the park was probably a nice temperature at 3:00 AM.
This was definitely a huge and epic win for marketing and PR. I recognize some of the cast members from my last visit and photos from January. That big-ish guy playing the train conductor is very good.
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