Universal Orlando matches Disney price hike, reports 32% higher profit

Posted | Contributed by Jeff

The same day it reported a rise in corporate profits and a continued slide in theme-park attendance, Universal Orlando raised many of its ticket prices Friday, matching Walt Disney World's $71 for a one-day adult admission. The price hikes were announced shortly before the resort's parent company, Universal City Development Partners, filed its second-quarter financial statement, which reflected a 2.5 percent drop in attendance but a 32.2 percent rise in operating profit for the three-month period that ended July 1.

Read more from The Orlando Sentinel.

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Even I find myself taking the Jeff/Gonch stance on this one. While I agree that amusement parks should be affordable to most (as they have always been), I don't believe "satisfying everyone" was the intent behind any park ever built. In fact, many parks that tried to satisfy everyone were too successful. Look at Palisades Park- that closed because the park was too small for the amount of people it attracted. Someone mentioned a park closing its gates if there are too many people in the park- if that's the case, I agree that park's admission is too low. Supply should never exceed demand.

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