Universal Orlando CIO keys in on customer

Posted Thursday, November 6, 2008 9:53 AM | Contributed by Jeff

"Thinking like our customers and focusing on our company’s markets are among the most important ways we can fulfill our responsibility to contribute to informed decision-making. In today’s contracting economy, it’s more critical than ever for CIOs to study market trends and find ways to maximize business opportunities."

Read more from CIO.

Thursday, November 6, 2008 2:52 PM

That was a surprisingly interesting read.

Thursday, November 6, 2008 3:03 PM

Yeah, it was. She really gets it. As a bona fide dotcom boom/bust worker (several times over), it's great to see that people who aren't in strictly tech companies see the value of the data they have. Universal's use of online ticket sales and room charging has been very solid since 2002 or so, and I've always loved that about them.

I especially love the conversation about conversion though. Heck, even I do that here on CoasterBuzz to see what percentage of users convert to paid memberships, and if there's anything I can do to improve that.


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