Posted Wednesday, April 4, 2007 9:08 AM | Contributed by Jeff
Despite declining attendance of 2.8%, Universal Orlando Resort's discounted admission strategy helped give the theme park complex its third straight profitable year. Universal City Development Partners -- the parent company of Universal Studios Florida and Universal's Islands of Adventure -- said the resort posted profits of $41.96 million in 2006, up 19% from $35.27 million in 2005.
Read more from Florida Today.
...my parents just got back from an Orlando trip. They have passes to all the parks. They never made it to Universal this trip. The reason...? My dad refused to go there and put up with the frustration of entering the park. Mom was mad. They love the park once they can get in...but it is so much easier to go to Disney or Sea World where you don't have to put up such a time comittment just to ENTER the place.
P.S. If you complain at guest services (they've known about the problem for 2-years going now) they will hook you up with some ride passes. This is Universal's answer to everything. I've asked them to just fix the process many a time...even wrote a letter once. I got some ride passes in the mail. They've no interest in speeding up the system.
*** This post was edited by Jeffrey R Smith 4/4/2007 10:04:36 AM ***
I haven't been to the park in years, but I recall BGT's system being eleventy-hundred thousand times worse. And I was processing an annual pass at USF vs. daily admission to the Busch park.
Seriously, that's a crazy increase in money, even if attendance were *increasing*....I blame it on the Seuss Trolley! ;)
I'm actually going this weekend. Honestly I think they suffer from operational issues in just a few areas, but they need to think really hard about them. The nonsense at the gates is a good place to start. Not taking off trains to Dueling Dragons in the last hour, on a short off-season day with a full queue, is another.
*** This post was edited by Jeff 4/4/2007 1:52:57 PM ***
heres the link;http://www.connectingindustry.com/pdfs/TEA-ERAAttendance06.pdf
*** This post was edited by Ajrides 4/4/2007 5:27:55 PM ***
On another note, did anyone notice that Universal's "discounted adminssion strategy" helped give the park the increased revenue. Now I'm not sure what the discounts are, but are they basically saying that they lowered the admission pricing, and in so doing, have encouraged people to spend more in the parks--or am I reading this wrong?
"but I recall BGT's system being eleventy-hundred thousand times worse."
"eleventy-hundred"...........sorry, just made me laugh alot ;-)
And regarding the attendance of "Brits" being down, I did not notice that. I thought the crowds were small, but in all the parks I went to, there were many British visitors.
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