Trump selling Steel Pier

Posted | Contributed by WoodFan

Steel Pier owner Trump Entertainment Group announced Wednesday it plans to auction the 113-year-old amusement landmark across the Boardwalk from its Trump Taj Mahal Casino Hotel for as little as $2.5 million. "We are a gaming company and Steel Pier is not part of the casino. Selling the pier to a new operator will be good for its new owner, for Trump Entertainment and for Atlantic City,” Trump spokesman Brian Cahill said in an emailed statement.

Read more from The Press of Atlantic City.

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Jason Hammond's avatar

Wasn't this supposed to happen a few years ago?


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beast7369's avatar

I thought they were going to turn it into a mall.


Interesting comment about what their business is, considering that they just were given the operating contract for the Central Park carousel.

From what I've read about the state of Atlantic City, it might do the company well to diversify their holdings in that city. With numerous states heading towards legalized gambling, Atlantic City isn't going to be such a destination for such activity anymore, unless they elevate the quality of their casinos to Vegas standards. That won't be easy to do either given the big taxes, alleged corruption, and big government of Jersey.

From an outsider's perspective, gaming in Atlantic City is currently dying a slow, expensive death. Too much competition, a bad economy, and lack of foresight are killing the industry in Jersey, which became popular in Atlantic City only because it was the only place to gamble on the east coast at the time. That isn't the case anymore.

I had the pleasure of riding the Central Park Carousel last summer and it was in such a sad condition. The paint is worn down to the wood on many of the animals. It needs some serious TLC and soon. So good for him to sell the Steel Pier, and if any of you were ever on the Real Steel Pier, this is not even close to the original. The only thing is common is the name.

The reason the Trump organization was able to bid and get the Central Park contract was that the "pretzel vendor" that had the contract was thrown out by Parks & Recreation Dept. They did little maintanance on the machine, just enough to be able to get the certificate in the Spring. There is a very graphic description of what was found inside when the city took it back this past winter in a recent issue of the "Carousel News & Trader". It wasn't good. So don't blame Trump for it's condition, it wasn't him.

D the Great said:
From an outsider's perspective, gaming in Atlantic City is currently dying a slow, expensive death. Too much competition, a bad economy, and lack of foresight are killing the industry in Jersey, which became popular in Atlantic City only because it was the only place to gamble on the east coast at the time. That isn't the case anymore.

Its a LOT more a case of "more competition" than a "bad economy". Actually if Forbes/CNBC is to be believed the east coast, midwest and south are doing quite well in terms of the economy which in turn is the reason why some states like Texas, New York state, Virginia, West Virginia, North Carolina and cities such as Indianapolis, Columbus ( Ohio ) and Raleigh-Durham kinda brag that they are "recession proof". Besides AC had servived downturns in the past and only to come out OK..however now we have states where casinos are LEGAL where just a few years ago even the thought was laughable.

For example to even "suggest" just a few years ago that Pennsylvania with their liquor laws would even allow casinos would be enough to land ya in the mental hospital. It was that crazy. Today its a reality...and PA is next door to Jersey.

Last edited by Chriscub,

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