Posted
From the press release:
Six Flags Entertainment Corporation (NYSE: FUN) today announced a new strategic partnership with NFL legend and three-time Super Bowl champion Travis Kelce, under which he will serve as a brand ambassador for North America’s largest regional amusement park operator.
The partnership unites one of the NFL’s most dynamic and influential personalities with Six Flags’ mission to provide its guests with the best in thrills and family entertainment. Over the course of 2026, Kelce will partner with Six Flags to provide marketing support to the Company’s portfolio of parks, including supplying digital content across various social media platforms. Six Flags also has the right to utilize Kelce’s name, image and likeness across a variety of approved channels, including broadcast media, streaming platforms, and in-park marketing outlets.
“Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks with family and friends, so he is a natural ambassador to represent the Six Flags brand across North America,” said John Reilly, president and chief executive officer. “His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we’re confident they will score big with our guests as well.”
"Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter," said Kelce. "The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level. I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to unforgettable experiences.”
Financial terms of the partnership arrangement were not disclosed.
This partnership with Kelce marks one of many actions Six Flags is taking as it continues to invest in world-class thrill rides, attractions and other family-friendly entertainment assets across its portfolio of parks.
Plus the only remaining Cedar Fair board member on the board, Jennifer Mason the CFO of Marriott, announced she will not stand for re-election at the annual board meeting this year.
There is not a single remaining Cedar Fair board member out of the 10 and 3 of the 10 are legacy SIX board members.
What a mess - 1) that there is no Cedar Fair board member left 2) 30% of the board is legacy Six Flags and 3) the vast, vast majority of the two boards that got the company into this mess 2.5 years ago are no longer with the company to see the disaster play out
Chicago07:
What a mess - 1) that there is no Cedar Fair board member left 2) 30% of the board is legacy Six Flags and 3) the vast, vast majority of the two boards that got the company into this mess 2.5 years ago are no longer with the company to see the disaster play out
Exactly what we all have discussed all along.
Interesting that Jana is taking this moment (after the successful refinancing and in the middle of a war that could send gas sky high) to make this move. The stock, while not back at where they purchased it, is certainly better than the dire situation they found themselves in previously.
And sell to WHOM? I think the recent sale of the smaller parks is a sign that there may not be any other buyers at any premium price. So, what's their plan other than to get board seats? To what end, to drive the divestment of the real estate? Either way, this won't be good for coaster nerds.
and then this:
The activist investor acquired a 9% stake in the amusement park operator in October in partnership with former Gap CEO Glenn Murphy and Kansas City Chiefs tight end Travis Kelce, both of whom were brought into the fold to revitalize the Six Flags’ (FUN) brand and are considered potential board nominees.
No offense to Mr. Kelce, but I'm not sure that he's quite the board nominee a distressed company that has multiple billions in debt needs just now.
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