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One reason so many wizards wanted to get rid of Albus Dumbledore was that he was soft on Muggles. Now he's gone too far: the headmaster has let those decidedly unmagical humans into Hogwarts. Tens of thousands a day swarm through the Wizarding World of Harry Potter, a 20-acre (8 hectare) swatch of Universal's Islands of Adventure theme park in Orlando, Fla.
Read more form Time.
I kind of can't believe how much press they have received over this addition. It seems like I have been reading about it daily (and not just here mind you). Then again, it was built by a media company.
The marketing on NBC has (not surprisingly) been relentless. What's most interesting is the stretch though, as you put it, that it wasn't just a flood the first few weeks. It's like the new stories are carefully timed. I think it's certainly possible that it's intentional.
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