The Verge: What it means to be "immersive" in new theme park experiences

Posted | Contributed by Jeff

From the feature:

The concept of interactive, all-encompassing worlds that swallow up the participant has been evolving for years now across multiple disciplines, ranging from immersive theater and escape rooms, to virtual and mixed reality projects. It's a vast sandbox, rich with storytelling potential. But if immersive entertainment has been percolating just out of sight of most consumers, then the 2019 opening of Star Wars land may be the moment it all goes mainstream.

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