Aha! Now I might see the wisdom of his ways. By jacking up admission prices, he can get all kinds of free publicity by offering discounts. Probably a really good idea. With all the gasoline hype right now,he gets quite a bit of exposure on this.
Mind you I'm not complaining about "jacking" up admission. The parks were giving away the gate for a long time. But now there's a lot of opportunity for offering "dicounts" which make people feel like they are practically getting something for free. Almost brings out the impulse buyer in us.
Heck, I find myself doing that at the grocery store all the time.
I don't know about the rest of the parks, but, at SFA parking is $15, bring a receipt and you'll save $15 on a g.a. ticket. Sounds like your getting your parking back and saving more if there is more than one person in your party. *** Edited 5/8/2006 8:40:17 PM UTC by coasterguts***
If you really look at it though, it's only a *five* dollar discount per person because they already offer *ten* dollars off if you use their website. Still, up to a 30 dollar discount is still 30 dollars. You just have to stand in line for tickets (something I now hate to do).
Usually discounting starts because of low attendance. It's kind of early for this sort of thing, but maybe Six Flags has found out that the market is more elastic than they thought, and the high ticket prices in certain markets are keeping people away.
I see this as some of the most well-timed CREATIVE marketeering I've seen in a LONG time...there *is* a new sheriff in town. On this move alone, I could foresee a bump in the stock price...these amusement park things work REALLY well when you fill up the park with people... ;)
Anything to do with any type of "Gas Discount" is great timing right now (despite how much ACTUAL savings there really is versus cans of Coke or internet sales, etc). And, yes, it will boost attendance. Any of you from Ohio and PA know the huge success of Giant Eagle's "Fuel Perks". Hell, people are buying goods they KNOW are overpriced at Giant Eagle just to get the gas discount.
Pete said: I knew it was attendance. Six Flags first quarter attendance was 1.5 million in 2005 and 1.15 million in 2006.
You forgot to mention the 19 less operating days and the fact that Mexico passed a law that field trips has to be to museum's or zoos, not amusement parks. In the end, that cost SFM a drop in attendance of about 100,000 visits.