Summer crucial for Hong Kong Disneyland

Posted Friday, June 16, 2006 9:18 AM | Contributed by Jeff

Hong Kong Disneyland is counting on the peak summer season and more aggressive marketing in Chinese cities to help make up for the theme park's lagging attendance, the managing director said Thursday. Bill Ernest said crowds at Disney's latest park have been "slightly behind forecast" since its opening in September, but visitor numbers during its first summer season will be crucial for the park's goal of attracting 5.6 million visitors a year.

Read more from AP via The Orlando Sentinel.

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Friday, June 16, 2006 3:37 PM
I thought this park was doing great? i havent heard of any attendance problems since the overcrowding the one weekend with the parents tossing their kids over the gates, so I assumed the park was well on its way to meet it's goal. Has attendance really dropped off that much?
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Saturday, June 17, 2006 12:07 AM
Is this the same park where parents were boosting kids over the walls just to get in because the park had too many people, so they closed the gates?
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Saturday, June 17, 2006 11:34 AM
^Yes.
http://thedisneyblog.typepad.com/tdb/2006/02/riot_at_hong_ko.html
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Monday, June 19, 2006 10:22 AM
I think Diney, Chinese guests, and Chinese tour organizers have not quite figured how to organize together to maximize guest satisfaction. During the Chinese New Year holidays, the park had to turn away thousands of people with valid tickets. (That's when parents were tossing kids over the fence.) If they work together to incent visits during the remainder of the year, both guests and the industry will benefit. 5.6 million annual attendance is a target any non-Disney Park would envy.
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