Something new at CP - Clue on new advertisement?

Hey guys,

Here in Cleveland traveling on 480 near the airport on the digital billboard sign, a new CP advert comes up with a silhouette of a wooden coaster, a man on top of it, and a quote saying "The prophet of zoom" - or something along those lines.

Definitely something that makes you think, as there is no real meaning to it, yet. Anybody else see this?

Interesting. Hopefully someone can snap a picture and post it. (Drive carefully of course).

Yea, we have one of these signes along I-94 here in detroit.

As I posted to the same series of posts on PB...

It's just a recycled campaign being deployed all over the chain. The same billboards can be seen around Dorney in Allentown, PA.

Sadly,unless there is some accompanying media we haven't seen yet, it makeszero sense. If I had to guess, it's probably something from that neweragency they've been using, Yellow Bus or Short Bus or Yellow Submarineor some such nonsense. While the "Come Away" spots I think were a goodstart, I'm otherwise not that impressed with anything they've put out.

I think this is tied to the whole "Ride Warrior" stuff I've been seeing on TV...featuring Ghostrider and Jaguar at KBF :)

Do a search for "The prophet of zoom" in Google. Do you think they thought about that line before plastering it on a billboard or was it on purpose?