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ix Flags Inc. on Thursday said its board unanimously named dissident investor Daniel Snyder as non-executive chairman as the amusement park operator weighs restructuring or selling to an outside bidder. "All directors are committed to continuing the sale process," Snyder said in a statement.
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Granted ESPN zones have no admission to get in. But once you're in, there's nothing you can do without paying other than peeing and looking at TV screens. I just have the feeling that's what Shapiro would be bringing to the company.
Platinum pass, Gold pass, Silver pass, fun card, day pass, multi-day tickets for BGT/Sea World/Adventure Island....then when you add in the *hosted* park tours, the Serengeti tours, etc., the "menu board" becomes downright unwieldy...
I can see Snyder setting up a "Joe Cool Club" alongside of having *early admittance* to on-site guests (hear that, SFGE, SFGAdv, etc.?). The Q-bots and Fastlanes and such aren't going anywhere either. Divide and conquer is a really good way to maximize the revenue out of the park guests, and if everyone feels they're getting what they paid for, it very well could be a successful gambit.
I think what Daniel Snyder wants is to create an atmosphere like when you go to Disney World. They don't have lots of coasters, but attract families. And like it or not, families are where amusement parks make their most money. Families buy food for four or more, and they also buy lots of souveniers. Families perfer sit-down restaurants where the food is more expensive. The teenagers pay their admission and usually don't buy any soveniers or sometimes even food.
I have to believe that this is how he plans on making the chain as a whole more profitable. More family attractions and more sit down restaurants. We may even see more shows in the parks to promote the family atmosphere.
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