SFSL, you are right that the train is a big part of it, but quality of track assembly can be a factor too. But, most often, it's the quality of the transitions and the trains.
The two biggest factors of the trains are how articulated they are and what kind of wheel assembly is used. B&M trains and GCI Millennium flyers are examples of how articulated a train can get, as each car has one row of seats. Also, B&M and Intamin use a wheel system where all 3 sets of wheels are in contact with the rails, as opposed to companies like Vekoma and Arrow where there are Huge gaps between the side and under rails which greatly contributes to the roughness.
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- Peabody