Skee-Ball licenses brand to Hasbro

Posted Tuesday, September 11, 2007 9:32 AM | Contributed by Jeff

Hasbro, Inc.’s games division has announced that it has signed a multi-year licensing deal with Skee-Ball, Inc. for the rights to the popular arcade game. The multi-year deal, brokered by Skee-Ball Inc.’s licensing agency, Dimensional Branding Group (DBG), will allow Hasbro to create games based on the classic Skee-Ball experience. The licensing agreement is effective immediately. Hasbro expects to deliver its first Skee-Ball branded products into the marketplace by early 2009.

Read the press release on Business Wire.

Tuesday, September 11, 2007 10:35 AM
And so the downfall of Skee-Ball begins. The last thing the world needs is a Skee-Ball Transformer.
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Tuesday, September 11, 2007 10:37 AM
Jeff's avatar That's a pessimistic and completely unfounded statement. If there was a home version of Skee-Ball when I was a kid, I wouldn't have had to build my own out of cardboard and an Erector set (with a pad of paper and some paper clips as the score board).
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Tuesday, September 11, 2007 11:02 AM
There have been home versions of skee-ball (they just weren't labeled as such). There's too much cross-licensing of brands, to much brand focus, too much cheap plastic crap (future yard sale fodder) cluttering up our lives and landfills, and a lack of imagination. Kids would be better off building their own version out of cardboard and Erector set parts.

They'll probably just slap the Skee-Ball name on some pre-existing piece of crap like this thing:

http://www.filmfodder.com/pop/archives/2006/04/great_toy_playskool_bullseye_b.shtml*** This post was edited by millrace 9/11/2007 11:05:08 AM ***

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Tuesday, September 11, 2007 12:33 PM
Jeff's avatar Where have I heard similar rants like this before?
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Tuesday, September 11, 2007 12:40 PM
You're funny.
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Tuesday, September 11, 2007 12:55 PM
^Ted Kaczynski? :)

-Tambo

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Tuesday, September 11, 2007 1:01 PM
They could license it out for something like this:

http://tinyurl.com/2ct388

Or make an entire mini-game collection of Skee-Ball branded games. It doesn't have to be strictly "plastic crap".

Ray P.

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Tuesday, September 11, 2007 3:38 PM
Doesn't Hasbro own a company that publishes video games? Something tells me we'll be talking about a Skee-Ball game for the Nintendo Wii next year... something I'd actually be interested in if it wasn't bogged down by a bunch of stupid game modes meant to "enhance" the Skee-Ball experience to make it more appealing... which will likely be the case.

I'm not so sure how I feel about this. A lot of good brand names are whored out and get tarnished by cheap, crappy toys made in China and Hong Kong. It's not like the Skee-Ball name is that popular to begin with so this will either help establish the brand or put it on the road to ruin. We'll see, I guess.

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Tuesday, September 11, 2007 3:51 PM
^ Rob, Carnival Games for the Wii (which has been poorly reviewed on the Game sites but I find it amusing) has a Skee Ball-type game that features a "Super" mode where you have to avoid hitting moving barriers on the lane itself. I avoid that version at all costs! ;)

Ray P.

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Tuesday, September 11, 2007 6:53 PM
I bought that a few weeks ago (whenever it came out) but haven't had a chance to play it yet. Maybe later this week when I have some time.
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Wednesday, September 12, 2007 11:56 AM
If you don't want a "plastic crap" skee-ball machine, find a park that's getting rid of their old ones and make an offer for one. You can even find them for sale sometimes on the internet, but they can be pricey.

I'd sell you ours but we are kind of like playing it :)

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Sunday, September 16, 2007 6:04 PM
CoasterDiscern's avatar I'm a couple days late, but could someone fill me in on what a skee-ball machine is.
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Sunday, September 23, 2007 4:01 PM
There is a great free skee ball type game on different sites, one that comes to mind first is the Life Savers candy site... I cant remember the exact website address right now... anyhoo they call it "Boardwalk Bowling" or something to that effect, but it's skee ball for sure. The same company has a great ten pin bowling game too.
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