Six Flags shops for ad agency

Posted Thursday, July 10, 2003 5:00 AM | Contributed by Jeff

Seven advertising agencies will battle it out for the business of promoting Six Flags, a deal worth between $70 and $90 million worth of billings per year. The current agency, Oklahoma City-based Ackerman McQueen, says it will vigorously try to retain the amusement park operator's business.

Read more from AP via The Duluth News Tribune.

Thursday, July 10, 2003 5:01 AM
Jeff's avatar First thing you do: Make sure that whoever you use can find Web development firms that know what they're doing. Leave years of tragic Web sites behind.

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Jeff - Webmaster/Admin - CoasterBuzz.com - Sillynonsense.com
DELETED! What time does the water show start?

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Thursday, July 10, 2003 6:03 AM
I'd start by making sure when you advertise a coaster you actually see the correct coaster. I don't know about the website, I think that is a different contract. I read somewhere they switched content delivery services from a no name to Cable and Wireless.

Here is the link:
http://biz.yahoo.com/prnews/030428/sfm080_1.html

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Thursday, July 10, 2003 6:42 AM
It took them this long to figure out that their ad agency had the heads up their ...? Well, if they get a quality ad agency (maybe the old Volkswagon one that gave us "da da da" etc - I still think whoever came up with that was one of the geniuses of advertising of our times ;) ) and with improvements seen in customer service at SFWoA, I think SF is finally acknowledging their problems and fixing them - a major step in the right direction!

Now, if only they can get their coasters working more than 3 days out of the week ...

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Formerly PittDesigner (graduating soon!)
Lifelong fan of all Impulses!
--Brett

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Thursday, July 10, 2003 7:01 AM
Perhaps we'll see the return to "truth in advertising". I know John Q. Sixpack probably wouldn't notice, but the whole "more coasters, more animals than any other park" line they use for SFWoA is a total fabrication (unless they are counting many of the park guests as animals...). At least they show the correct rides - I guess that's a start :)

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My signature is broked.
CoasterBuzz Glossary (beta version) and Humor Depository

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Thursday, July 10, 2003 7:21 AM
Mamoosh's avatar Oh puleeze! We've had this discussion before. The GP doesn't notice nor care that, for example, they use Medusa East footage in the Scream commercial. Why send crews to film each park's attractions when you allocate that money for other uses? It's a NON-ISSUE!!!

mOOSH

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A random Mooshter's Dawntionary listing: Balderdash [n.] - a rapidly receeding hairline.

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Thursday, July 10, 2003 8:15 AM
Jeff's avatar Agreed, that part is a non-issue. The quality of their advertising still blows. There's nothing gee-whiz about it that makes you notice it. I have no problem remembering Disney World, VW and even Superbowl E-trade spots from a couple of years ago. I can't for the life of me remember the content of even on SF ad.

If nothing else, advertising at least needs to leave an impression on you.

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Jeff - Webmaster/Admin - CoasterBuzz.com - Sillynonsense.com
DELETED! What time does the water show start?

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Thursday, July 10, 2003 8:23 AM
It's not as if CF didn't use retouched WT pics for VF's SV all winter long, either. Do you think anyone in Minnesota gave a rip?

Like anyone, they could use some sort of advertising that really stands out.

They'd be absolutely CRAZY not to use Doner. I mean, come on--the guys that gave us Arby's Oven Mitt? Shoo-in!

-CO

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The CPlaya 100--6 days, 9 parks, 47 coasters, 2037 miles and a winner.....LoCoSuMo.
*** This post was edited by CoastaPlaya 7/10/2003 12:24:25 PM ***

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Thursday, July 10, 2003 8:24 AM
Mamoosh's avatar Amen, Jeff! The only SF ad that I remember is the one of the kid barfing in the trash can...nice image, eh? I also agree that their website, especially each park's individual pages, are a complete mess.

mOOSH

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A random Mooshter's Dawntionary listing: Balderdash [n.] - a rapidly receeding hairline.

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Thursday, July 10, 2003 10:00 AM
Jeff's avatar I take it back... I remember one ad here in the Cleveland market. It was the one with the woman who said, "This park is sooooo much better than Cedar Point." However, I think association with another park is not what they were going for.

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Jeff - Webmaster/Admin - CoasterBuzz.com - Sillynonsense.com
DELETED! What time does the water show start?

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Thursday, July 10, 2003 11:59 AM
That's strange. I can remember a radio ad from way back in 1990 for SFGAm's new "Iron Wolf"

"Who's afraid of the Big Bad Wolf
The Big Bad Wolf
The Big...Bad.........UH-OH!"

And besides Jeff, you're the one who always brings up the "So big, so Close" tagline whenever someone starts pissing and moaning about clones and such. Perhaps the ad were more 'memorable' than you think ;)
lata, jeremy
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My current favorite home video game!

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Thursday, July 10, 2003 12:44 PM
Jeff's avatar Very true... but I don't think I'd remember that if it weren't for my need to smack down all of the CP vs. SFMM and clone topics. ;)

Oddly enough, I don't think they've used that here in Cleveland except on billboards.

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Jeff - Webmaster/Admin - CoasterBuzz.com - Sillynonsense.com
DELETED! What time does the water show start?

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Thursday, July 10, 2003 1:45 PM
janfrederick's avatar Hey, let's start our own company and make a play...after all, we are a group of highly talented and brilliant people right? ;)

"Six Flags, you'll laugh, you'll cry, you'll kiss forty bucks goodbye!" (blatantly ripped from Hardware Wars thank you very much!)

By the way, does anyone remember the original ads for "The Edge" at Great America?

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"SOME people have NO class!" - Mom from the Whizzer queue*** This post was edited by janfrederick 7/10/2003 6:25:34 PM ***

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Thursday, July 10, 2003 3:03 PM
The only Sf spot I remember was for SFGA. It showed the coaster cresting the top of the lifts and and the off stage annoncer saying, this is your wake up call.
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Thursday, July 10, 2003 7:14 PM
I actually liked last year's SF commercials. The ones for SFGAm were pretty cool with that hot blonde chick singing(cant remember her name), and Uncle Kracker. These were the commercials on their website that you could view. They had some nice flyby footage of the coasters.

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Arena football has arrived in the Windy City. Go "Chicago Rush"

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Thursday, July 10, 2003 8:16 PM
Pete's avatar I remember the "So big, so Close" tagline from McDonald's bags a few years ago.

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I'd rather be in my boat with a drink on the rocks,
than in the drink with a boat on the rocks.

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Friday, July 11, 2003 6:08 AM
Chitown, Willa Ford: Boy did I "Wanna be Bad" with her :)
lata, jeremy
--At Great America: Have the time (after time) of your LIFE!
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Friday, July 11, 2003 11:17 AM
rollergator's avatar The ought to use McMahon and Tate....worked for Samantha, and I, for one, am still *Bewitched*....:)
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It seems today, that all you see, are violins in movies, and sax on TV....
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