Six Flags says guest satisfaction is at an all-time high

Posted Wednesday, July 22, 2009 2:11 PM | Contributed by Jeff

[Ed. note: The following is an unedited press release. -J]

Six Flags, Inc., (OTC Bulletin Board: SIXFQ) announced today that its overall guest approval ratings through mid-July of the 2009 peak operating season remain at or above all-time highs, maintaining last year's record scores. Guests rate Six Flags highest on product offering, atmosphere and safety.

The surveys were conducted by independent firm Delta Market Research of Hatboro, Pennsylvania, a nationally recognized company that has researched all aspects of the theme park industry for companies including The Walt Disney Company. These results reflect input from guests at 12 Six Flags branded locations.

Key areas in which guests rate the performance of Six Flags parks at or above all-time high levels included:

  • Overall Satisfaction
  • Value for the Money
  • Ride Safety and Safe Environment
  • Employee Service

"Now more than ever, families are looking for value and experiences they can share together," said Mark Quenzel, Six Flags Executive Vice President of Park Strategy and Management. "Our guests recognize and applaud the improvements we've made over the last 3 years, consistently ranking our product, service and safe environment as tops in the industry."

Additionally, 79% of guests stated they definitely will recommend Six Flags to a friend and 73% definitely will visit again this season or next year.

Quenzel added, "I'm particularly pleased we achieved record high scores for Overall Guest Satisfaction and Value for the Money. A value proposition like ours is paramount in this economic climate and we are committed to building on that for years to come."

Wednesday, July 22, 2009 2:35 PM
crazy horse's avatar

I wonder how cedarfair would do in this poll?

I think the tables have turned the last few years.

what you've just said is one of the most insanely idiotic things I have ever heard.
Everyone in this room is now dumber for having listened to it.
I award you no points, and may God have mercy on your soul.

Wednesday, July 22, 2009 2:59 PM
The Mole's avatar

Great news for Six Flags, thought, when you only can go up in raitings, well....

Wednesday, July 22, 2009 3:15 PM
rollergator's avatar

Have to wonder if the phrasing was intentional in this: "A value proposition like ours is paramount in this economic climate...".

Also, given the recent Disney, Busch, and Universal incidents, SF is looking better safety-wise just by comparison.

You still have Zoidberg.... You ALL have Zoidberg! (V) (;,,;) (V)

Wednesday, July 22, 2009 3:23 PM

You have to question "all time high" though, its not like SF really sets the bar high as a chain when it comes to breaking the company record.

Wednesday, July 22, 2009 4:39 PM
DaveStroem's avatar

While the above comments may be true, My personal experience at SFA & SFKK were both great. The parks were clean and the staff personal and enthusiastic.

My only complaint about SFKK was that they were only running 1 train on every coaster except for Roadrunner Express (mouse).

I would have to say that their staff was on level with CF. We will be heading to SFGAm this weekend so we will see if they can make it 3 in a row with another above satisfactory trip.

Wednesday, July 22, 2009 5:04 PM
rollergator's avatar

"Guest satisfaction is higher than Alyssa Milano." ;)

Wednesday, July 22, 2009 10:33 PM
WildStangAlex's avatar

Don't worry, DaveStroem, you will love your visit to SFGAm. Be sure to start with Viper then Bull then Am Eagle, and let it play out from there. If you plan on visiting Hurricane Harbor, go right at eleven so you are guaranteed a spot in the park, as it reaches capacity almost daily! Enjoy your trip! (Show Stoppin' is NOT to be missed :))

"We must let go of the life we have planned, so as to accept the one that is waiting for us."
-Joseph Campbell

Thursday, July 23, 2009 6:39 PM
LostKause's avatar

"All-time high"?

It would have been hard for it to get any worse.

I moved to Southwestern West Virginia about 4 years ago and STILL can't muster the courage to visit SFKK.

Thursday, July 23, 2009 7:02 PM
Mamoosh's avatar

My only complaint about SFKK was that they were only running 1 train on every coaster except for Roadrunner Express (mouse).

The park only has three coasters capable of running more than one train: the aforementioned mouse, Chang and T2. Neither Thunder Run nor Twisted Twins (yes, I know it's closed) have transfer tracks, the kiddie coaster is too short and Greased Lightning is a shuttle.

Thursday, July 23, 2009 7:47 PM
LostKause's avatar

That's unacceptable! lol :)

Wait, seriously. That is unacceptable.

Thursday, July 23, 2009 8:33 PM

The only coaster that frustrates me at SFKK with one train is Chang. Even though alot of times everyone is in the waterpark, even if Chang has just a line down the stairs, it can take forever due to the long layout of the ride and the usual slower unload/load of the standup design.

My favorite MJ tune: "Billie Jean" which I have been listening to alot now. RIP MJ.


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