Posted
Six Flags revenue is up 5% over last year due to an increase of per capita spending by 3% and sponsorship revenue. Attendance was flat.
Read more from AP via Yahoo.
http://investors.sixflags.com/phoenix.zhtml?c=61629&p=irol-newsArticle&ID=1012521&highlight=
*** This post was edited by Brian Noble 6/7/2007 3:15:34 PM ***
"Even on flat attendance, repeat visitors are up 15 percent, a testament both to Season Pass volumes and overall guest satisfaction."
I wonder where that info comes from because it's certainly not in the cute little releases we get to see.
But even AP doesn't always get the facts TOTALLY squared away and properly checked for accuracy. If there are factual errors, I'd be tempted to look first at the writing, then at the source. For exactly the reason you mentioned.
Also, I'm kinda surprised there wasn't a bigger increase in sponsorship revenue.
That's Crazy Talk!
...I'll admit that things are starting to look better IF they can get the expenses and debt under control to actually turn a profit.
Maybe its because I am a father now and this was my sons first trip there, but today I noticed more ignorant patrons than before. I will say that they are trying. Security got into more than a few arguements with guests over their language and general lack of resect. The park looks great as well. Better than I have seen it and Ive been going there since 1993.
I made the comment to my wife that this really isnt some place I would take my son reguarly.
On a side note, my toddler made me power ride the Wiley Coyote coaster like 6 times in a row :)
Some people around here need to get out now and then, and actually go to theme parks instead of talking about them. I can see The Incredible Hulk from my window right now. What can you see?
It seems in order to cut labor cost they looked at the entry turnstile but ignored real consumer focused group. It might have been a wioser decision to start the park at 12 noon and close at 9PM instead of 7PM. This will impact long term revenue in season passes as well as in park spening.
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