Six Flags revenue down 7%, attendance down about 1%

Posted Monday, November 2, 2009 8:48 PM | Contributed by Jeff

Total revenues of $457.0 million decreased 7% from the prior-year quarter's total of $489.3 million, primarily reflecting reduced attendance and guest spending. Attendance for the quarter was 12.0 million, down 1% comparing to 12.2 million in the third quarter of 2008. Although the Company benefitted from increased single-day ticket and season pass attendance, this was more than offset by a decline in group sales, reflecting cutbacks in outings by companies, schools and other organizations, and reduced complimentary and free promotional tickets.

Per capita guest spending decreased 5% to $36.93 from $38.67 in the third quarter of 2008, reflecting reduced in-park spending and admissions. Included in the lower guest spending is the impact of a weaker Mexican peso and Canadian dollar in the current-year quarter, affecting U.S. dollar translated results for the parks in Mexico City and Montreal. Exchange rates accounted for approximately one percentage point, or $0.45, of the guest spending per capita decline for the quarter compared to the prior year quarter.

Revenues for the quarter also were affected by a decline in sponsorship, licensing and other fees of $5.5 million compared to the prior-year quarter, primarily driven by lower international licensing fees.

Read the entire press release on Reuters.

Monday, November 2, 2009 10:03 PM
Mamoosh's avatar

...and the weather sucked. :)

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Monday, November 2, 2009 11:04 PM

"Cash operating expenses(2) for the quarter of $232.5 million were down 1% from
$234.6 million in the third quarter of 2008, reflecting reduced cash-based
incentive compensation
..."

I guess that means they reduced their payroll.

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Tuesday, November 3, 2009 12:02 AM
Jeff's avatar

One thing I will say is that it sounds like they priced the gate right. That's a more or less insignificant hit on attendance.


Jeff - Webmaster/Editor - CoasterBuzz.com - My Blog - Twitter - Video

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Tuesday, November 3, 2009 7:12 AM

^ ...And it would've been higher if July hadn't been so farking rainy.


Coaster Junkie from NH
I drive in & out of Boston, so I ride coasters to relax!

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