Posted
Six Flags, Inc. announced today that with just over two weeks remaining in its full-time operating season, revenues for its third quarter through August 12, 2008 have increased approximately 7.6%, or $23.5 million, over the prior-year period on fewer park operating days. The revenue increase is attributable to attendance growth of 5.1%, or 407,000, to 8.43 million guests and a 2.4%, or $0.92, increase in total revenue per capita to $39.55. Guest spending, which excludes sponsorship, licensing, and other fees, grew by 1.6%, or $0.60, for the period to $38.56.
Read the press release on MarketWatch.
I actually think the growth of attendance is attributed to the school kids going back around here earlier than they were before.
I don't think this is a phenomenon unique to Six Flags. I think most regional parks are seeing the same. I'd also be willing to bet that parks who typically see a large tourist attendence -- the Disney parks being a good example -- are seeing fewer of them this year.
Of course Six Flags in their current climate will take the winfall, wether its real or imagined. Either way, positave cash flow is something that has never happened in the history of the company, and that cannot be ignored. I, for one, really hope they can pulll it out of the fire and do something with the company as a whole.
I can vouch for the fact that Knoebels is drawing crowds this year, so it appears that just about everyone from the small parks to the regional chains are benefitting from the stay-cationers. It's up to them to convince their guests that they're still a fun alternative even when other entertainment options become doable for many people again.
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