Six Flags picks Doner as new ad agency

Posted Thursday, August 28, 2003 4:43 AM | Contributed by coasterguts

Six Flags has selected Detroit-based Doner as their advertising agency, beating out several other agencies for the account worth about $90 to $100 million.

Read more from Reuters via Yahoo.

Thursday, August 28, 2003 5:56 AM
I think it is funny that they metion independent twice in the article. Does it really matter if they are independent, it's not like an accounting firm. Are they really independent, they are working for Six Flags? Trying to help them succed as a company.
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Thursday, August 28, 2003 6:40 AM
Ha! Talk about a perfect match. I played soccer a few years ago with some guys who worked for Doner. At the time, they paid their creative people (with four year marketing degrees) only about a buck an hour more than you could get walking into your local Wal-Mart. I guess "tight-wad is as tight-wad does"!

Later,
EV
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"Here's the thing about living in the past. If it was so good, then how come it didn't last? If it helps you, I'll put it in a phrase. Those were the times, but these are the days." - The Human League

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Thursday, August 28, 2003 7:18 AM
Just wanted to say Told ya so.

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The CPlaya 100--6 days, 9 parks, 47 coasters, 2037 miles and a winner.....LoCoSuMo.

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Thursday, August 28, 2003 10:45 AM
So just by switching away from a 9-year relationship to another firm, will us TV watchers come across a different style and taste of commercials from Six Flags?
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Thursday, August 28, 2003 5:41 PM
Maybe. It'll depend on how much freedom SF's marketing people give the creatives at Doner. You probably won't see anything new until next summer, as these campaigns take a bunch of time to formulate.

Edit to add my forgotten thought -

I bet there will be something different next year, but remember, SF has done different things each of the last few years. This year, us in Chicago got the Superman ads, last year was the whole Warner recording artist tie in (I can't STAND A Simple Plan...), and a few years ago they used the 'So Big, So Fast, So Close' tagline (which I DID like.)

So, it'll be different, but you won't say, "hey, that must be another ad agency!"

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"Well, I'm sure I'd feel much worse if I weren't under such heavy sedation." - David St. Hubbins, Spinal Tap
http://www.loopscrew.com*** This post was edited by I-Nar 8/28/2003 9:45:35 PM ***

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Sunday, August 31, 2003 6:50 PM
Let's all hope they finally start showing the correct rides in each park in their new advertisements.
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Monday, October 27, 2003 12:20 PM
As a previous writer on Six Flags across the globe, it will take a heavy hand to persuade "the old school" SF corparates to "live outside the box."

Good luck, Doner!!!

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